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Recruiting the Foundation for Success: A Dot Com Survival Story
Case Study 2.02
Problem
An innovative plan for an online car retailer had almost become a reality with $35 million in venture capital and a four-person management team. The rest of the company needed to be staffed—and quickly—with a wide range of roles including everything from web designers, programmers, media buyers and administrative assistants to experienced public relations, accounting, telecom, and sales staff. In addition, critical regional manager positions needed to be filled in ten regions nationwide.
With only four managers and one of the hottest job markets in history, how could this fledgling company out-recruit the flood of online competitors and put the business into the leadership position it desired?
Solution
- Time-to-hire averaged only two weeks, down from an average of six to nine.
- Call center fully staffed before the deadline.
- Dramatic increase in candidate quality.
- Unprecedented decrease in new employee turnover.
- 90-day program was expanded into a multi-year contract.
Results
- Time-to-hire averaged only two weeks, down from an average of six to nine.
- Call center fully staffed before the deadline.
- Dramatic increase in candidate quality.
- Unprecedented decrease in new employee turnover.
- 90-day program was expanded into a multi-year contract.
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